Gucci’s Alessandro Michele To Takeover Harrods

ALESSANDRO MICHELE Is putting his stamp on Harrods this summer, quite literally, launching a new DIY service in a garden-themed takeover.


Dressing the Knightsbridge store’s windows, display areas and digital channels with his signature blend of flamboyant florals, butterfly and snake motifs, the month-long partnership will begin on July 31 and run through the month of August.

Beyond the visual, there will also be a collection of limited-edition bags, shoes, sneakers, and ready-to-wear for men and women designed by Gucci’s creative director on sale.


DIY areas at the store will allow shoppers to put their personal stamp on Michele’s designs, adding decorative patches – including a Harrods exclusive butterfly patch – in a variety of colours, styles and sizes, bringing the “complete Gucci DIY offering” to the UK for the first time.

In another first, Harrods will also play host to the debut of Michele’s debut fragrance for women, Gucci Bloom, a heady blend of jasmine, tuberose and Rangoon creeper.


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