Settembre 19, 2020

ALESSANDRO SICURO COMUNICATION

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E-COMMERCE EFFECT THE UNSTOPPABLE ACCELERATION OF PHENOMENON

E-COMMERCE EFFECT THE UNSTOPPABLE ACCELERATION OF PHENOMENON MAKES THE NUMBERS FLY DON’T MISS THIS TRAIN

DURING LOCKDOWN TRADITIONAL TRADE ALMOST ALL ITS POTENTIAL LOST, BUT E-COMMERCE HAS GROWN TO CRAZY LEVELS. WITH HIM ALL THE FORMS OF TECHNOLOGY RELATED TO ONLINE SELLING HAVE BEEN DEVELOPED. AND SO THE B2B [BUSINESS TO BUSINESS] HAS ALSO DEVELOPED.

The operators of the sector know very well the distinction between B2C and B2B, the following words are in fact for those who do not yet know this opportunity, B2C sells to the public, B2B to retailers. Designing e-commerce that allows you to sell to wholesalers or retailers through the B2B of your site without risking even a euro is not a trivial matter.
In addition to this, dropshipping sales systems have developed, with which you can give the opportunity to sell your product, to those already equipped with an e-commerce site, or a shop page on Instagram or Facebook. Making money without having to keep a single piece in stock is very cool. Dropshipping is divided into various categories, there are those who only sell, offering their site and reputation, and cashing in without risk, and letting the product supplier do the delivery and branding. Or who does also warehouse and delivery. Aside from pre-contractual agreements, it seems this technology is truly perfect in times like this. And if you manage to have a good marketing agency that can get you to know quickly and increase your business, you’re good to go.

Britons spent almost £41 billion on “dispensable” items during lockdown “in an effort to have more fun while at home”, a new Barclaycard Payments study showed on Thursday.

Summer dresses were surprise hits during lockdown in the UK – Topshop

It said that 33% “found that their purchases made lockdown more enjoyable and 28% bought things that would make them, or their family happy”.

The big surprise was fashion. While takeaway food and drink was the most common purchase, fashion — or more specifically ‘summer wardrobe’ pieces like sundresses, shorts and shoes, aided by sunny weather — were the second most common items  brought during the period. That was despite the wider category being seen as not performing that well during lockdown.

Loungewear, which gained a lot of attention because of its lockdown-relevance, was also in the top 10 list but only came in sixth. Meanwhile nightwear was ninth and lingerie just missed out on top 10 status at number 11.

On the beauty front, make-up was in eighth place and shaving items came in 16th, even though many men seemed to be shaving less often. But perhaps it’s less surprising as it seems men also switched to shaving subscriptions, rather than having to venture into those physical stores that were open.

The list goes against accepted wisdom that says loungewear would have been the top purchase and that lingerie was also more popular than daywear. The fact that summer dresses and shoes, plus make-up, were key items does come as a surprise.

How accurate are the stats? Well, given that Barclaycard Payments processes close to half of the UK’s credit and debit card transactions, it should have a fairly good insight into what people were buying in recent months.

Overall, the report also said that 36% of UK adults bought clothing, beauty and accessories, with this figure jumping to 47% for women, with an average spend of £384.70 per person.

And 13% of consumers went on a fitness binge, spending  £682 on average to buy sports and outdoor gear. Men spent almost triple the amount that women did on sports clothing and equipment, paying out an average of £941.40 compared to £324.00.

In general, it seems consumers spent an average of £771.34 each during lockdown, as more retailers capitalised on the demand for more at-home entertainment and ‘insperiences’.

It’s interesting too that men spent the most, at £1,014.08 per person, with women averaging £571.58. But overall, the two highest-spending groups were Londoners and those at home with children under 18, making purchases amounting to £2,812.26 and £2,070.35 respectively.

 

Alessandro Sicuro

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